Texas Electricity 101
In order to understand the Texas electricity market, it helps to think about any product you may buy from as an online retailer – for example consider who’s involved each time you order a pair of shoes online. The shoes are made in a factory somewhere by a wholesaler. Then a retailer buys hundreds, thousands or millions of shoes from the wholesaler. The retailer has created a pretty, easy-to-use website where you can browse for just the right shoe and purchase it. Once the purchase has been made, your new shoes need to get to your doorstep. This is where a distributor enters the picture (think UPS). The retail electricity market works very similar to any other retail market.
Dave is working on a Master’s Degree in Marketing from the University of Texas at Dallas and has three young kids at home, so he doesn’t have much free time. But when he finds some, he enjoys snowboarding, boating, hiking and pretty much anything that gets him in out in the fresh air.